Arth is a boutique creative studio for fashion, beauty and lifestyle brands. We build identities, campaigns and content that feel considered, from the first idea to the final frame.
Strategy, design and production sit under one roof, so every touchpoint speaks with one voice.
A re-brand for the couture label: a sharper GV monogram, a confident colour story and a social presence led by talent-driven storytelling.
We rebuilt the identity around the GV monogram, pairing a high-contrast wordmark with the label’s signature pink and orange. The system carries into social through series such as GV Girls, where talent and craft share the frame.
Deliverables spanned the logo suite, brand applications and an always-on content calendar.
42.6K
Views on the GV Girls reel
2d 8h
Watch time on one reel
580
Interactions
Re-branding / Visual identity / Social media / Content
Jewellery
Vasundhra Jewellers
Production & social media
One of Arthโs first clients. Campaign production and a colour-blocked social world that lets heirloom pieces lead.
Saturated single-colour sets, sculpted styling and close crops turn each necklace into the hero of the frame. The shoots feed a grid planned as one continuous story rather than a run of product posts.
Production covered concept, styling, talent, photography and post-production.
2020
Partner since
3x
Engagement growth
40+
Campaign assets per season
Art direction / Production / Styling / Social media
F&B
Dear Riree
Branding & stationery
A love letter to food: identity and stationery for an F&B brand.
A handwritten wordmark, paper-plane motif and a deep berry palette set a warm, personal tone across touchpoints.